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2 diggs • 0 comments • Sep 27, 2011
Amazon.com: For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations (9781936661169): Ronn Torossian: Books
Torie Clarke, renowned and respected in political and business circles as one of the nation's most gifted communicators, offers a complete guide to the new age of transparency. Clarke's message is refreshing and straightforward: No more spin. Always a dubious proposition, spin has become increasingly vulnerable as information sources have proliferated; spin is simply no longer viable. Or put another way, "You can put lipstick on a pig, but it's still a pig." Distilling her twenty-five years of experience and wisdom into eight concise rules, Clarke counsels that politicians and executives need to tell the truth early, often, and in plain language…
51 diggs • 3 comments • Sep 10, 2008
From the Amazon book description: "Clarke is a former communications director with the Pentagon in the early years of the Bush administration and a former advisor to Senator John McCain."